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Starbucks occupied Pu'er and tea farmers turned into coffee farmers.

Starbucks occupied Pu'er and tea farmers turned into coffee farmers.

Pu'er City, Yunnan Province, which gets its name from tea, has become the most widely planted and most productive coffee producing area in China in recent years. Local farmers say that since growing tea and crops is not as profitable as growing coffee, they have planned to switch to coffee after the wheat harvest.

2014-05-29
Shi Dongwei, vice president of Starbucks Greater China: the big story in the small coffee cup

Shi Dongwei, vice president of Starbucks Greater China: the big story in the small coffee cup

Forty-two years ago, Starbucks was a chain store in Seattle in the United States that ran the coffee bean business. Today, this little green mermaid has evolved into a super hulk with 18000 stores in 62 countries. Apart from the United States, China has become the second largest market of Starbucks.

2014-04-27
Why do Japanese prefer to buy coffee in convenience stores now?

Why do Japanese prefer to buy coffee in convenience stores now?

Coffee, as a daily drink, has successfully penetrated into the people and integrated with Japanese eating habits in the past 30 years. Japan is indeed a big coffee country, and chain brands such as Starbucks and DOUTOR COFFEE have achieved ideal results. But once you take a closer look, you will notice that the coffee market is in fact fraught with dangers. In CAFE and the Japanese, Takai quotes the whole of Japan.

2015-08-21
Puer City, Yunnan Province has become the most widely planted area in China.

Puer City, Yunnan Province has become the most widely planted area in China.

Pu'er City, Yunnan Province, which gets its name from tea, has become the most widely planted and most productive coffee producing area in China in recent years. In March, when you come to the famous tea village of Pu'er City, you will see that the tea garden in the farmland has pulled out the tender flower stars, the spring tea is about to be on the market, and the precocious wheat is rolling with golden waves of wheat, showing signs of a bumper harvest. But the local farmers told me that because of growing tea and farming,

2015-11-06
Rainforest Ecological Coffee Manor built in Aigu, Yunnan

Rainforest Ecological Coffee Manor built in Aigu, Yunnan

Engaged in the coffee industry for nearly 30 years, after Aidan Group successfully brought Yunnan coffee into the international coffee market, in order to further improve the quality of Yunnan coffee, enhance the influence of Yunnan coffee in the international and domestic coffee market, and build a national brand of Chinese coffee, Aiyi Group will rely on the green resource advantage of Yunnan Pu'er and plan to invest 600 million on the basis of the established green circular economy chain.

2014-06-10
Vietnam: for that strong cup of coffee

Vietnam: for that strong cup of coffee

Always like the smell of coffee, that kind of intoxicating sweetness, so that I can not resist. But every time I drink it, I can't help but feel a little disappointed. The bitterness always reminds me of the traditional Chinese medicine I drank when I was young, while the coffee with too much sugar no longer has its unique fragrance. So instant coffee has become my first choice. I don't need to taste it carefully. I just want to refresh myself. Before I went to Vietnam, I had friends.

2014-05-23
For that strong cup of coffee Vietnamese coffee

For that strong cup of coffee Vietnamese coffee

Always like the smell of coffee, that kind of intoxicating sweetness, so that I can not resist. But every time I drink it, I can't help but feel a little disappointed. The bitterness always reminds me of the traditional Chinese medicine I drank when I was young, while the coffee with too much sugar no longer has its unique fragrance. So instant coffee has become my first choice. I don't need to taste it carefully. I just want to refresh myself. Before I went to Vietnam, I had friends.

2015-06-15
Be on guard against the health risks of those who drink

Be on guard against the health risks of those who drink

People are very concerned about how to eat healthily, but they don't realize that drinking incorrectly is also very harmful. The Daily Mail pointed out that drinking coffee, fruit juices, soups and other drinks incorrectly will leave a lot of health risks. Combined with foreign research, Sheng Jun interviewed a number of domestic authoritative experts and summed up the knowledge that Chinese people need to drink. Soup salt is prone to high blood pressure. Soups can not only take into account the taste

2015-09-08
Oroaster, a coffee brand founded by Taiwanese, has focused on supporting the coffee business.

Oroaster, a coffee brand founded by Taiwanese, has focused on supporting the coffee business.

Jiang Chengzhe and Zhang Jinming are the founders of O-Roasters. These two young Taiwanese who love coffee have a wealth of coffee expertise and skilled skills. Roasting coffee is an interest, but Taobao is more of a business, or a career, fortunately, they do it attentively enough. From the exquisite design of the store to professional introduction, from the selection of raw materials to meticulous baking, to the selection of packaging, each

2016-07-29
Taobao shops, which specialize in roasting coffee, prop up the coffee business with focus.

Taobao shops, which specialize in roasting coffee, prop up the coffee business with focus.

Jiang Chengzhe and Zhang Jinming are the founders of O-Roasters. These two young Taiwanese who love coffee have a wealth of coffee expertise and skilled skills. Roasting coffee is an interest, but Taobao is more of a business, or a career, fortunately, they do it attentively enough. From the exquisite design of the store to professional introduction, from the selection of raw materials to meticulous baking, to the selection of packaging, each

2016-07-18
Japanese coffee has a long history, but now Japanese prefer convenience store coffee.

Japanese coffee has a long history, but now Japanese prefer convenience store coffee.

As a daily drink, coffee has successfully penetrated into the people and integrated with the eating habits of the Japanese in the past 30 years. AGF is the leader of bar coffee. Since the launch of the BLENDY brand in 2002, it is reported that the market size of coffee has reached 33 billion as a daily drink. In the past 30 years, it has successfully penetrated into the people and integrated with the eating habits of the Japanese.

2015-12-05
Coffee Prospect | current situation of coffee development in Japan Japanese people prefer convenience store coffee now

Coffee Prospect | current situation of coffee development in Japan Japanese people prefer convenience store coffee now

Japan's economic recession, we can only in the limited market space, with either you die or I die mentality, to a dying struggle. The first to stand out should be the convenience store coffee market, canned coffee and bar coffee are also doing well. The Japanese now prefer convenience store coffee as a daily drink, which has been successfully developed in the past 30 years.

2016-02-23
Oroaster: only if you are interested can you do a good job in the coffee business.

Oroaster: only if you are interested can you do a good job in the coffee business.

There are a variety of shops selling coffee beans on Taobao, but those specializing in homemade coffee beans are rare. Ou roaster is such a Taobao shop that specializes in roasting coffee. But it is not just an online store, the shopkeeper also offers courses such as coffee roasting and hand brewing offline to teach professional coffee knowledge and technology to those who are interested. Since its launch in May 2011, ou Bakery has attracted customers.

2015-10-29
Yunnan Aiwei Group will build China's first rainforest ecological coffee farm

Yunnan Aiwei Group will build China's first rainforest ecological coffee farm

Engaged in the coffee industry for nearly 30 years, after Aidan Group successfully brought Yunnan coffee into the international coffee market, in order to further improve the quality of Yunnan coffee, enhance the influence of Yunnan coffee in the international and domestic coffee market, and build a national brand of Chinese coffee, Aiyi Group will rely on the green resource advantage of Yunnan Pu'er and plan to invest 600 million on the basis of the established green circular economy chain.

2015-06-20
Which Vietnamese coffee brands are the coffee products represented by Vietnam?

Which Vietnamese coffee brands are the coffee products represented by Vietnam?

The representative products of Vietnam Coffee are MOOSSY Coffee, Central Plains Coffee (TRUNGNGUYEN), Saigon Coffee (SAGOCAFE) and Highland Coffee (HIGHLANDS). Morse Coffee is made from Arabica and Robusta coffee beans from the Pang Mei Shu Plateau of Vietnam, one of the top ten coffee producing areas in the world.

2016-04-25
Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

Starbucks, Aix, COSTA and other coffee chains speed up the opening of stores against the trend.

This year, my friends often ask me why I want to speed up the opening of stores in times of economic weakness. Do you want to stop? Li Xianglu, director of Axe Coffee China, told reporters that the company has accelerated its expansion this year, with only four stores in Shenzhen at the end of 2011, while six new stores have been opened in Shenzhen so far this year, striving to open three or four new stores in the fourth quarter. Axe coffee.

2014-04-27
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2016-06-29
Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

Coffee shops are full of capital pouring into the money-throwing circle. The economies of scale have not yet been highlighted.

The economy is slowing down. Have a cup of coffee. When we are looking to expand the industry against the market in a period of economic weakness, the coffee chain is clearly an alternative landscape originating from a foreign land. This new face emerging in Shenzhen Huaqiang North and other business circles is not only a contest between imports and national style, but also the intersection of efficient work and slow-paced life. Freshly ground coffee not only seduces the taste buds of more and more Chinese people, but also sucks.

2014-04-27
Starbucks

Starbucks "Foreign Brand" misread by Chinese people

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-06-11
Coffee common sense many drinks in the United States are Starbucks coffee fast food.

Coffee common sense many drinks in the United States are Starbucks coffee fast food.

The flatter the world is, the more three-dimensional the misreading is. With regard to concepts, brands, tastes, fashion, lifestyle and cities, old misunderstandings are resolved and new misunderstandings emerge. New luxury is popular in China. The mainstream consumption values are experiencing luxury, owning LOGO, overdrawing credit cards, enjoying misread profits and pleasures. Anti-consumers are marginalized and become vulnerable groups. St

2015-05-04
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